My name is Jella Juulia, and I’m a Finnish food blogger, content creator and food photographer.
I started my Finnish food blog titled Vaimomatskuu – that’s “wife material” to those of you who don’t speak Finnish – in August 2013 on an impulse. The same day I decided to start blogging, my first post was out! Obviously not a lot of thought was put into the name of the blog either… but long story short, i had recently gone through a divorce and named my blog as bit of an inside joke. A stereotypical “home maker house wife” I was certainly not, nor do I ever want to be! But I sure love to cook!
As long as someone else does the dishes.
Since those early days I’ve happily remarried, but cooking is still a big love of my life. It’s a creative outlet for me, and a daily source of joy and enjoyment. Cliché or not, I live to eat!
My typical recipe includes an eclectic mix of seasonal and local ingredients, lots of veggies and different things I’ve carried home from every international grocery store in Helsinki. I am an omnivore, but having lived most of my adult years as vegetarian cooking mainly plant based food comes naturally to me. Sustainability, ecological and ethical issues are things I care a lot about!
I enjoy creative cooking, challenges and problem solving in the kitchen. This includes reducing food waste or creating something delicious with random ingredients in my pantry, when feeling too lazy to walk to the store… I especially love to combine flavors intuitively! I get inspired by food A LOT, be it new ingredients, cooking techniques or a specific dish I’ve fallen in love with.
I watch a lot of food videos on every possible platform from YouTube to Netflix, and read everything about food I can get my hands on. I follow what happens in the food world closely! For me, creating a dish is more about the journey to new flavors than just writing up a recipe. This means that sometimes my posts are a mile long. Fear not, there is a jump to the recipe button so you can just skip the long stories if you want. And hey. Regardless of the depth or length of my posts, the point here at Vaimomatskuu food blog is always to come up with something delicious and to have fun while cooking it! I hope you enjoy the results as much as I do ♥
Apart from recipe developing, I also do food photography and content creating for different companies, restaurants and bars. This includes creating sponsored content for my blog and my social media channels, but also developing recipes, writing about food and doing food photography for clients’ own channels. You can check out my sponsored blog posts archives here!
If you’d like to work with me, don’t hesitate to contact my agency Asennemedia, or drop me a message vaimomatskuu(at)gmail.com or via the contact form below: